‘A Cheery Surprise’ – repost with comments

Only a few people have paid for stories since. But I still say: give people the option! I’m nine dollars richer than when I started and that’s nine dollars better than nothing.

A Cheery Surprise (Aug 28, 2014)

It has been a tumultuous time since my last blog.

I’ve been sick, as has my husband and both kids. Apparently flu is doing the rounds because many people I know have been enjoying this change of weather sickness too.

Yesterday my eldest child started nursery school. I took her in and she was immediately swamped by the other kids in a mob. Charley Ruth is tiny for her age and I was terrified. When my vision cleared, I realised that the bigger kids love little ones and are protective of them. They led her off, hand-in-hand, to show her swings and slides and the classroom. Charley was fearless, as usual, and for that hour seemed to have the best time. I, of course, wanted to howl.

I’ve been doing my best to keep on my stepping schedule with getting the Innerone formats ready (focusing on on the InDesign for print version), as well as doing some work on the AmaZizi 2nd Edition and pushing some marketing for my authors, who are all such lovely people with excellent texts and deserve the best I can give them. I also spent a couple hours on Goodreads, where, a month ago, I became friends with Ellie.

Ellie liked Susan Woolf’s Taxi Hand Sign book, so I wrote to her. And when she liked a blog post of mine, I wrote again. In our correspondence, it turns out that not only has this American met South African Susan, she is good friends with Susan’s sister, Lesley, who lives in Atlanta. I could hardly believe it.

And then, today, somebody paid for a copy of Cheery Red. In other words, someone actually paid real money for a short story that I had written. It’s taken me a while to get over the shock.

Now, I’m a publisher. You would think I was used to people buying books from me; and it’s different when the work is your own. It’s a milestone for an author when someone you don’t know pays good money for something you wrote. So I’m having a little celebratory dance inside my head.

However there is a marketing gem contained inside my cheery surprise that I want to share with you. A week or so ago I was reading Steven Trustrum’s blog:

http://trustrum.com/self-publishing-marketing-mistakes/

One of the things he said was that, if possible, rather use the ‘reader-sets-the-price’ than the ‘free’ option when putting up works. This means that if somebody wants to pay you, they have the option (he said a lot more – I recommend reading the article). I wondered if people would stop downloading at the story if it wasn’t marked free but, after 81 downloads, I decided to try it. The downloads did slow down – but that also could have been because it was no longer on the Smashwords home page, or because people who know me and who wanted to support me by reading the story ran out. Today, I am $1.39 richer ($2.00 minus fees) because I chose to give people that option.

Once I had uploaded Innerone for pre-release on Smashwords, I now had the opportunity to do something I had wanted to do for a while – create a coupon code for Innerone and put that code into Cheery Red, both as a marketing tool for Innerone and as a thank you for choosing to read Cheery Red. I put it in the ‘Thank You’ section at the end of the story and re-uploaded it. I like getting coupons for books so I hope my readers do too.

And maybe the marketing ideas in this blog can help aspiring authors too. Now isn’t that a cheery thought!

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