‘Watching the Stats’ – repost with comments

I have to admit it – despite how keen I was to collect and analyse data, after all the analytic setting up I did after this post, I never looked at it again. I have discovered that analysing data is last on my very long to-do list.

I need to treat analytics like a writing a book, something I’ll blog properly on later. In brief, you have to write the book before you edit it or you’ll never finish writing the book. I think, when all the rock climbing up the cliffs of communication and publishing are accomplished and I’m sitting flushed and triumphant on the plateau of maintenance, I will finally be able to turn my attention to analysing the data properly and making the adjustments that are necessary.

As for asking for reviews – of the many people who contacted me to say they loved the story and promising to put up a review, only one did. I’ve thought about why this is and it did not take long to understand why. It’s not about being better at asking for a review. The fact is, asking for a review is a lot to ask for. In a person’s busy life, they have to make time to think about what they want to say, write it down in a way they feel they can put in a public space and then go through the process of putting it on their favourite site. It’s a charitable act. Perhaps people need to be incentivised with a coupon for the next book or something. In any case, you can ask, but it is better to expect nothing to avoid disappointment.

Watching the Stats  (posted Aug 21, 2014)

At this moment I’m up to 64 downloads of Cheery Red. It’s exciting! I never hoped for so many.

It’s also a period of discovery. Aside from a journalist friend of mine, Jon, who wrote on Facebook that he enjoyed the story, there have been no other reviews. Two of the 64 people have put Cheery Red into their permanent Smashwords libraries. And I foolishly didn’t add Google Analytics to my new website before I published it, so I have no idea where visitors preferred to go on the site or any other stats at all.

What does this mean? Well, firstly, I’m going to have to get better at asking for reviews. They are important for both author and readers. I get to understand what people think of the work and readers can see at a glance what others thought of the story.

Regarding the permanent libraries, it’s a compliment every time someone wants to keep your work in their collection. So the story has been complimented twice. Of the 64 people who have so far downloaded Cheery Red, there is no way of knowing how what percentage have Smashword accounts, so I don’t know whether it is 2 out of 64 or 2 out of 2. I just don’t know. I also don’t know what the typical download of a free short story is within 48 hours, so I cannot say whether the download amount is good on average or not. I’m still trying to find out.

Finally, I must add Google Analytics to my site. I will never recover the first few days of stats, and I have lost the information it would have given me. Let that be a valuable lesson to my fellow writers who wish to share their creative output with a new website. Ensure you have statistical functions in place before you go live!

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